It’s a delicate balance selling a home with occupants and working around all their possessions. There is a high probability cluttered rooms, ill-placed and dated furnishings, artwork, overstuffed cabinets and closets, plus day-to-day messes exist and they will distract homebuyers, plus look unappealing in photographs.
Encouraging buyers to fall in love with an unstaged home becomes a challenge and the home could remain on the market for months on end with multiple price reductions.
Professionally staging a home is a strategic marketing tool and will provide value to the bottom line.
- “32% of home buyers are willing to offer more money for a staged home compared to a similar non-staged home.” — National Association of Realtor’s 2015 Profile of Home Staging
Sellers have misconceptions about staging a home for fear they must live in a sterile home void of personality, and that simply isn’t true.
Occupants can live in the home and with a few modifications it can be comfortable and attractive. The process of staging makes a difference, and yes, there will be changes to attract buyers and capture their attention, especially for photographs, such as:
- Arrangement of furnishings to enhance traffic flow, increase vantage points or show off architectural features.
- Reducing the amount of furnishings or décor in a room to create balance, harmony and showcase room sizes.
- Simplification and organization of collections, décor, paperwork, and closets to reduce clutter and chaos allows buyers to appreciate the home and see the potential.
Additional considerations, include:
- Deep cleaning the entire home, including windows and tidying up the exterior. Cleanliness plays a huge role in welcoming buyers. They don’t want to buy someone’s dirty house.
- Update outdated fixtures, lighting and wall colors attracts buyers wanting a move-in ready home.
Taking steps to showcase the home before it is listed can increase the selling price and decrease the duration of the listing, which ultimately is the win-win everyone wants. Staging and photostyling the home is a powerful tool before listing and can generate higher offers with faster sales!
Getting down and dirty and knowing where to start is daunting. The training and experience of a professional home stager offers to stage an occupied home will help to ease the transition, provide resources and help to transform the home. The home stager is a trusted professional to help you get the most for your home.
Debbie DeMarais is a professional certified home stager with DeMarais | Home Staging + Design and has successfully staged and styled hundreds of occupied and vacant homes in Santa Fe, resulting in beautiful homes receiving fast offers and quick sales. She is a member of HSR, RESA and Allied Member of ASID.